About Us

What is XY Gaming?

XY Gaming (XYG) is an online global platform where you can choose from the latest and most popular video games on your favourite console or PC, issue a private or public challenge then compete against others either 1-on-1 or in a Team battle.

At XYG we give you the chance to take your gaming to the next level and challenge others for either real cash or coins, which is a free form of currency.

We also provide you with the chance to compete for free prizes including games, consoles, merchandise and cash.

Do you have a friend that uses the excuse he only lost because he did not care? That's easy to fix! Jump on XY Gaming, Bet On That and show them who the best video gamer really is.

Meet the Team.

Aaron Fletcher

CEO

Aaron has worked as a professional gamer for over eight years, earning him considerable accolades in the gaming community and allowing him to establish vast industry connections. During this time he has also worked as an IT consultant and contractor working with various companies to create software to increase business efficiency and optimize systems.

His in-depth insight into the gaming world and with having vast technical knowledge has allowed him to be the pioneer behind the game automation algorithms that XY Gaming use.

  • Over 15 Years Gaming, IT and Design Experience

  • Gaming Industry Expert

  • Web, Brand, Clothing and Print Designer

  • Connected to a Large Network of Professional Gamers

  • Developing of the Game Automation Algorithms

  • Specialties

    • Video Game Servers

    • Computer Hardware and Servers

    • Video Game Security and Anti-Cheat

    • Computer Network Security and Administration

    • Adobe Design Suite

    • Marketing, Promotions and PR

James Beamish-White

CTO

James brings over 20 years international experience in IT industry, specialising in developing and managing web solutions. James is the founder and owner of an Australasian IT Cloud services company TEIQ, which provides consulting services and development expertise to enable enterprises to leverage from the advantages of integrated cloud technologies.

He brings invaluable technical experience, which will help XY Gaming scale without the technical issues others have had from being a MVP with thousands of users to a full fledged product with tens of millions of worldwide subscribers.

  • Over 20 Years IT Experience

  • Built and Managed Web Platforms for:

    • Vodafone

    • Virgin Atlantic

    • BT

    • GlaxoSmithKline

  • Specialties

    • Web Application Development in J2EE, PHP

    • Design and Implementation of J2EE Environments

    • Mobile Concept implementation

    • Unix/Linux Systems Design and implementation

    • Integrati on, both B2B and Internal

Richard Edmonds

CFO

Richard works with Australian businesses at any stage from concept to commercialisation and has experience in a wide range of industries but most recently IT, Software and Financial Services. While he has a formal education with both a commerce and law degree, he is also an ex-PricewaterhouseCoopers chartered accountant specialising in mergers, acquisitions and valuations.

But his true experience is from running his own businesses for the past 15 years. This rare combination of both theoretic learning and hands on experience has given him invaluable insights into all aspects of the problems and pitfalls that high growth early stage businesses will run into, but more importantly, how to avoid them.

  • Over 15 Years Gaming, IT and Design Experience

  • Gaming Industry Expert

  • Web, Brand, Clothing and Print Designer

  • Connected to a Large Network of Professional Gamers

  • Developing of the Game Automation Algorithms

  • Specialties

    • Video Game Servers

    • Computer Hardware and Servers

    • Video Game Security and Anti-Cheat

    • Computer Network Security and Administration

    • Adobe Design Suite

    • Marketing, Promotions and PR

Scott Bednarski

Social & Community Manager

Boomser is one of the longest serving professional gamers in Australia. With over 15 years experience competing in tournaments since the age of 13, there isn't much Scott hasn't been involved in gaming, this has allowed him to travel around the world, appear on network television and gain experience in esports.

Scott has been introduced to the gaming industry locally and on a global scale due to his time on a televised gaming league, which was aired world wide to millions in 2007 and 2008, on a paid contract for the Championship Gaming Series.

His knowledge in esports allows Scott to speak the language of the gaming community and break the barrier of corporate communications to its users. His experience will be invaluable to XY Gaming, to promote a user friendly community that is constantly evolving to meet the esports industry.

  • Over 15 Years Gaming, IT and Design Experience

  • Gaming Industry Expert

  • Web, Brand, Clothing and Print Designer

  • Connected to a Large Network of Professional Gamers

  • Developing of the Game Automation Algorithms

  • Specialties

    • Video Game Servers

    • Computer Hardware and Servers

    • Video Game Security and Anti-Cheat

    • Computer Network Security and Administration

    • Adobe Design Suite

    • Marketing, Promotions and PR

Our Story.

XY Gaming was founded by professional gamers and IT professionals in April 2013 with a desire to bring a fast and fair system of skilled gaming for cash to the masses.

A few years ago, our CEO Aaron Fletcher badly damaged his knee playing basketball, and after an extended period of time lying prone on a couch playing video games, found the combination of his hand eye co-ordination and reflexes made him quite good at computer games. Shunning a life more ordinary he ended up playing video games professionally at large scale tournaments. With the improvements in internet speeds and the proliferation of online games available he figured it was only a matter of time until the prize money available at these tournaments made its way onto the web, so he came up with a way to make the thrill of competition available to all players… and XY Gaming was born.

We’ve worked hard to find innovative ways to ensure challenges are either fair or handicapped appropriately, the environment is free from cheats and hacks and the results are automatically detected.

With over 1.2 billion gamers globally and about 10% already playing for currency, XY Gaming has many potential customers to satisfy as cash and gaming go together like beer and nuts.

Like any good start up we’ve got our war stories but not only have we survived we’ve built a product, assembled a balance, experience and capable management team and now we are getting ready for our upcoming launch in mid/late 2015.

Logo Variations.

Use our branding guildelines to best determine the way to use XY Gaming's logo. Click the to download any individual version.

1

Our Logo comes in three variations. Please use the variation that best suits the situation and if you need any help do not hesitate to ask.

  • 1
    Long Logo
    Use this whenever possible
  • 2
    Glyph Logo
    Use in UI that has limited space
  • 2
    Stacked Logo
    Use this in marketing that has limited space
2
3

Logo Colors.

Use our branding guildelines to best determine the way to use XY Gaming's logo. Right-Click to download any individual version.

Brand Colors.

XY Gaming's primary palette includes the use of white canvases and dark grey splashed with XY Gaming blue

XY Gaming Blue
  • CMYK: 73/26/5/0
  • RGB: 50/153/204
  • HEX: #3299CC
XY Gaming Grey
  • CMYK: 69/63/62/58
  • RGB: 51/51/51
  • HEX: #333333
XY Gaming White
  • CMYK: 0/0/0/0
  • RGB: 255/255/255
  • HEX: #FFFFFF

Text & Writing.

Always write XY Gaming in plain text rather than embedding the logo into text.

XY Gaming
The "XY" and "G" are always capitalized and there is to be a space between "XY" and "Gaming"
XYG
This is the abbreviated version of "XY Gaming", where "XYG" should always be capitalized
xygaming
XYGaming
xy gaming
xyg
x y g

Usage Guidelines.

General

Please don't use our name, logos, screenshots in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your anme and logo should be more prominent than the XY Gaming name or logo. Also please don't edit or change the XY Gaming logo as we like the way it looks!

Advertising, promotional and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use.

Education and instruction (guides, publication and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn't be confusing or misleading or suggest our sponsorship.

Also remember to include this statement (or something like it) in your printed or digital materials: "(Title) is not affiliated with or otherwise sponsered by XY Gaming."

Products, websites, names and logos

Please don't use our name as a part of your company or service name, website name, trade name or product name. Don't use our logo or incorporate our logo into yours. Don't use a domain name containing "xygaming" or any confusingly similar words.

Linking to XY Gaming

If you use XY Gaming and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines. For example, "we play on XY Gaming! [linked logo or link near logo]".

Merchandise

While we make t-shirts and clothing with our logo on them, we don't generally allow third parties to make, sell or give away anything with our name or logo on it.

More questions?

Feel free to email brand@xygaming.com. It helps if you send a mockup of your intended use so we can be specific in our response. We'll do our best to get back to you ASAP but please give us a week to get back to you. Please note that no response doesn't mean approval and that we're currently only able to respond to inquiries made in English.

Press.

Press

  • "Start-up instights by XY Gaming for Creative3 RiverPitch finalists" - Ashley Tucker, Creative3

  • "Startup Company XY Gaming Hires Professional Gamer To Oversee Community Involvement" - Scott Bednarski, pr-inside

Awards

  • "Winner - Advance Innovation Program" - XY Gaming, 2013

  • "SydStart 2013 - Selected as one of Australia's Top 10 Startups" - XY Gaming, 2013

Jobs.

We're always on the lookout for star talent. If you have significant experience as a front-end developer, or backend developer with PHP and/or Node skills, send your CV to careers@xygaming.com.